Insisting on Design Innovation
Founded by CU in 2011, Baseus is a consumer electronic brand under Shenzhen Baseus Technology Co., Limited which integrates research and development, design, production and sales. Baseus is simplified from the brand slogan “Base on user”, which represents that the brand insists on thinking from the perspective of users, and the products are designed with high aesthetic and practical value.
10 years of growth has enabled Baseus to become a leading enterprise in China's consumer electronics industry, and it has always adhered to the design philosophy of design innovation and practical aesthetic, focusing on the new technology and environmentally friendly materials, while integrating fashion elements into products, so as to create products in the style of Baseus.
Technical and Quality Strength
In addition to innovation capability, Baseus also focuses on technical and quality strength, seeking excellent technical partners in various fields and jointly developing more competitive products.
In 2019, the Baseus Laboratory was established with 35 professional quality engineers providing technical support. For each and every product of Baseus, it will go through the quality inspection in the Baseus Laboratory before being delivered to the market, so as to ensure that the products can maintain excellent performance in various application environments.
Moreover, in order to ensure that our products can be sold to all parts of the world, we conducted the localization certification for different products in various countries with a view to ensure that the quality of products can pass the tests in all countries in the world.
To be a Preferred Brand for New Lifestyles
Baseus’s brand concept is “providing users with practical aesthetic products”. Based on different application scenarios of smart products, each smart product can be applied in a more efficient and convenient way through simple and practical design.
At present, Baseus has established 11 complete product lines, with charging, wireless audio,lighting and innovative electronics as core categories, and formed six product matrices for diversified development, continuing to meet users' needs for smart products.
Baseus Global Distribution
Baseus products have covered more than 180 countries and regions around the world with 600 global physical stores and more than 400 flagship stores. It will continue to expand flagship stores and it is expected to reach 1,000 by 2022.